Joint Forces Forum

A legacy of service, continued through business.

Why Shop Veteran-Owned?

What does the Veteran-Owned logo mean?
The Veteran-Owned logo is more than a mark—it’s proof of authenticity. Reserved only for Certified Veteran’s Business Enterprises® (VBEs®) and Certified Service-Disabled Veteran’s Business Enterprises® (SDVBEs®), it assures customers they’re supporting genuine veteran-owned brands built on service, integrity, and trust.

Learn more about the Veteran-Owned Logo program here.
What is a Veteran’s Business Enterprise® (VBE®)?
A VBE® is a business that’s at least 51% owned, operated, and controlled by U.S. military Veterans and holds a valid NaVOBA certification.

NaVOBA’s certification provides assurance that these businesses are truly veteran-owned, giving corporations and customers confidence in their authenticity and impact.

To learn more about certification, click here.
Why should I buy from a veteran-owned business?
Purchasing from VBEs® supports those who served our country and now contribute through entrepreneurship, creating jobs and strengthening communities.
How does my support make a difference?
Every purchase helps VBEs® grow, compete in larger markets, and create lasting impact for both veterans and their local communities.