VBE Spotlight on: Reign

Reign

Reign was founded by Demond Crump in 2019.

Reign Pads was born in 2019 after Demond and his team saw a need for women and young girls to be comfortable and dry during their monthly cycles. Reign prides theirselves in being an organization that selects the top 100 CEOs in Georgia and surrounding regions. They are on a mission to become a $1 billion per year company. This will be accomplished by having 3 million customers purchasing from Reign monthly. Recently, Reign has implemented an initiative with the local high schools where they are going to be bringing students in to learn about entrepreneurship and have a chance to meet other successful entrepreneurs to inspire their futures.

Learn more about Reign at: www.reignpads.com

About the Business - Comfort is Key

What services do you provide?

"Nobel prize winning material, Graphene infused sanitary napkins and panty liners."

Who are your primary customers?

"Females between the ages of 12 - 90 years old."

When and how did you start your business?

"'We started our business in 2019 because we saw the need for women and young girls to be comfortable and dry during their monthly cycles. While also covering women that are past the cycle stage that wear panty liners daily."

Business Growth Challenges - Growing Through Challenge and Change

What were some of the challenges in starting your business?

"Getting women to understand and get over the fact that a man was the Founder and CEO of this product."

What is the key to the success of your business?

"Delivering a quality product in a timely, consistent fashion."

What lessons learned can you share with people to make their business succeed?

"Believe in your marketing strategy and think outside the box. Many people thought a man being the marketing face of the company would be a bad idea. They didn't realize that would be the most intriguing piece. Here we go almost $15 million later on a $6 product in 3 years."

What pitfalls should they avoid?

"Invest in the company first verses the temptation of taking profits in the beginning to spend on personal consumption."

What other information about you and your business would you like to share with the NaVOBA community?

"Our company is FDA registered, NaVOBA certified, BBB accredited with an A+ rating and recently featured in Essence."

Service information

Branch:

Navy

Service Years:

Four Years

Highest Rank Attained:

E-5

Why did you join the military?

"To travel the world."

Military Occupation:

"Operation Specialist"

Significant Achievements/Experiences:

"Reached the rank of E-5 in 2 years."

Biography/Fun Facts

In 10 years...

"I will be a billionaire."

Favorite TV show is...

"Billions"

"I play Spades to relax."