VBE Spotlight on: Rugged Pilot Coffee, LLC

Rugged Pilot Coffee, LLC

Rugged Pilot Coffee, LLC was founded by Lawrence Curell in 2018

Owner of Rugged Pilot Coffee LLC, Larry Curell, is both a pilot and veteran himself. Following in his father's footsteps, Curell joined the Army at age 17. Having served in special operations both domestically and overseas, the Army experience offered the opportunity to learn and appreciate good coffee while traveling.

After honorably serving, he left the military for civilian life, and to explore opportunities as an entrepreneur. Having successfully founded and, in turn, begun franchising several other business, the decision was made to open Rugged Pilot Coffee and begin offering franchise opportunities to help others realize the American dream while striving to deliver the highest quality coffee and authentic experience we all crave.

Learn more by visiting their website: https://ruggedpilot.com/

About the Business - Small Batch, Big Taste

What services do you provide?

"Private label coffee, aviation and military themed coffee, and mobile coffee franchises."

Who are your primary customers?

"AAFES, small stores, bakeries, restaurants, and non-profits organizations."

When and how did you start your business?

"2020 - during the pandemic, I decided that it would be a good idea to put Veterans to work in their own business, so I developed Rugged Pilot Coffee."

Business Growth Challenges - Growing Through Challenge and Change

What were some of the challenges in starting your business?

"The major challenge was the red tape of the FDA registration process in order to sell across state lines. Another challenge was figuring out how to keep costs low in order to turn a small profit after shipping."

What is the key to the success of your business?

"We are all Veterans and have a common goal of serving our customers. A major key to success is retention and having the right team of folks to move the business forward at all times."

What lessons learned can you share with people to make their business succeed?

"Prepare to spend more time and money than you anticipate. Never allow a failure or a 'no' set you back. Expect and invite rejection and never fear taking a risk."

What pitfalls should they avoid?

"Don't try to do too many things at once. Perfect a couple of things, launch them, and then add on every few months to keep your customers engaged."

What other information about you and your business would you like to share with the NaVOBA community?

"We support non-profits through our fundraising arm. Each sale we make allows us to help fellow Veterans."

Service information

Branch:

Army

Service Years:

1992-2000

Highest Rank Attained:

E5 

Why did you join the military?

"I wanted to follow in my dad's foot steps and also wanted to go to college without the associated debt."

Military Occupation:

"Airborne! I was in a special operations unit, specializing in communications."

Any Significant Military Achievements/Experience you'd like to mention?

"Nah - I did my job and enjoyed it. Airborne school was one of the best schools ever though!"

Biography/Fun Facts

In 10 years, you see yourself?

"I see myself volunteering to help kids start businesses."

What's in my fridge?

"lol - a calzone, cold brew coffee, fruit, and a ton of cheese."

What do I do to relax?

"I fly airplanes. It is just me and the plane... No distractions, just a great view!"