VBE Spotlight: DEI Recruiting and Consulting


Veteran's Business Enterprise®: DEI Recruiting and Consulting

Headquarters:  Dallas, Texas

Year Founded: 2021

# of Employees: 2

Website: www.deirecruitingandconsulting.com/

Service Overview: Recruiting, HR Consulting (fractional HR), training and Development

Founder/CEO: Michelle Jolivet

Service Branch: U.S. Air Force

Years Served:  1982 to 1993

Military Occupation: Intelligence

Highest Rank Attained: E6



Fun Facts:

  1. I joined the Air Force because I wanted to fly and the closest I got to a plane was American Airlines.
  2. I have been to 17 Barry Manilow Concerts.
  3. It is more fun to jump out of plane then it is to get into a plane.


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  • What types of services do you offer?

    Recruiting, HR Consulting (fractional HR), training and Development,

  • Who do you primarily serve?

    Small to Medium Size Business

  • When and how did you start your business?

    I bootstrapped my business during COVID, driven by a deep desire to create the kind of leadership representation I never saw in over 30 years in Corporate America—so that my kids and grandkids could see themselves in the leadership room

  • What challenges did you face when starting your business?

    Lack of funding

  • What has been the key to your business's success?

    Relationships and Community

  • What important lessons have you learned that can help others succeed in business?

    "Two of the most important lessons I’ve learned:

     

     Focus on solving real problems for your clients—not just what you think is a great idea. True success comes from listening, adapting, and delivering value.

     

     Build a community of experienced, supportive people around you. The right advisors and allies will keep you grounded, lift you up when you feel like giving up, and offer the wisdom you need to get over the next hill."

  • What common mistakes should they be aware of and avoid?

    Don’t try to do it all yourself. That’s one of the fastest ways to burn out, lose focus, or miss opportunities. 


    You don’t have to carry every role or have all the answers. Leaning on others is not a weakness—it’s one of the smartest strategies for long-term success.

  • What else would you like the NaVOBA community to know about you and your business?

    Don’t get discouraged during rough waters. Every entrepreneur, leader, or changemaker faces storms—it’s part of the journey. The key is to keep your rudder pointed toward your purpose and sail on. Stay focused on your mission, trust your values as your compass, and remember: calm seas never made skilled sailors. Keep moving forward—you’re learning with every wave.

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April 30, 2026
Veteran-owned businesses have a new opportunity to step onto a national stage. The PGA of America has officially opened registration for its PGA VendorMatch program, connecting local suppliers with procurement opportunities tied to its 2027 major championships. For Veteran and service-disabled Veteran-owned businesses, this is more than an event, it’s a pathway to meaningful corporate contracting opportunities. What Is PGA VendorMatch? PGA VendorMatch is a supplier matchmaking initiative designed to connect local and small businesses with buyers supporting PGA spectator championships. The program helps businesses gain visibility, build relationships and compete for contracts tied to high-profile sporting events. For NaVOBA-certified businesses and those seeking to grow within corporate supply chains, this aligns directly with our mission: helping Veteran-owned businesses compete and win. Key Opportunities for 2027 Selected businesses may have the opportunity to support three major championships: Senior PGA Championship April 15–18, 2027 The Concession Golf Club PGA Championship May 17–23, 2027 Fields Ranch East KPMG Women’s PGA Championship June 24–27, 2027 Congressional Country Club What Types of Businesses Should Apply? Opportunities span a wide range of Tier II goods and services, including: Food and beverage Transportation Staffing Event services Florals and décor And more If your business supports large-scale events or corporate operations, this is a strong opportunity to get in front of major buyers. Why This Matters for Veteran-Owned Businesses Programs like PGA VendorMatch are critical because they intentionally create access. The PGA of America has emphasized its commitment to building a supply chain that reflects the communities it serves, specifically including Veteran and service-disabled Veteran-owned businesses. That commitment translates into real opportunities to: Establish relationships with major suppliers Gain experience supporting large national events Position your business for long-term contracting growth At NaVOBA, we know that access is often the biggest barrier. This program helps remove it. Strengthen Your Position with NaVOBA Certification As you consider applying, one key differentiator can set your business apart: certification through the National Veteran-Owned Business Association . NaVOBA certification verifies your business as a Veteran-Owned Business Enterprise® (VBE) or Service-Disabled Veteran-Owned Business Enterprise® (SDVBE), making it easier for corporations and procurement teams to confidently identify and engage with your company. For opportunities like PGA VendorMatch, certification can: Increase your credibility with buyers and prime contractors Help you stand out in a competitive supplier pool Provide access to corporate connections and sourcing opportunities Position your business for long-term inclusion in supplier diversity programs In short, certification doesn’t just validate your status, it helps open doors. Learn more about certification at NaVOBA.org/certification . The Bigger Economic Impact The golf industry represents a $102 billion market, with $31 billion tied to travel and tourism. Major championships don’t just attract fans, they generate real economic activity in host communities. For Veteran-owned businesses, participating in that ecosystem can mean: Increased revenue Expanded networks Long-term business growth How to Apply Registration is open now through May 27, 2026 . Businesses located in or near host communities are especially encouraged to apply. To learn more and register, visit the PGA VendorMatch website . Final Take This is exactly the kind of opportunity Veteran-owned businesses should be pursuing: high-visibility, relationship-driven and rooted in long-term growth. If you’re ready to compete in corporate supply chains and showcase your capabilities on a national stage, PGA VendorMatch is worth your attention.
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