VBE Spotlight: Diligence Security Group


Veteran’s Business Enterprise®: Diligence Security Group

Headquarters: Oakland, CA

Year Founded: 2020

# of Employees: 200+

Website: diligencesecuritygroup.com

Service Overview: We provide armed and unarmed security guard services, patrol, cyber security consulting

Founder/CEO: Joy Baucom

Service Branch: U.S. Army

Years Served: 2003–2007

Military Occupation: 96B20 Intelligence Analyst

Highest Rank Attained: Sergeant (E-5)

Fun Facts:

  1. In 10 years, I see myself continuing to grow Diligence Security Group into a nationally recognized security and public safety organization while creating more career opportunities for Veterans and underserved communities.
  2. People might be interested to know that my military background as an Intelligence Analyst helped shape my leadership style, attention to detail and ability to operate effectively in high-pressure environments.
  3. To relax I find ways to continue learning and growing both personally and professionally.

  • What types of services do you offer?

    Diligence Security Group is a California-based security and safety solutions company providing armed and unarmed security guard services, event security, mobile patrol, access control, surveillance monitoring, executive protection, public safety support and emergency response services. We also provide security technology solutions including CCTV surveillance systems, mobile camera trailers, access control systems and safety training programs. Our team supports commercial properties, government agencies, construction sites, educational institutions, transportation systems, special events and critical infrastructure throughout California.

  • Who do you primarily serve?

    Our primary customers include government agencies, municipalities, school districts, transportation agencies, commercial property managers, construction companies, event organizers, healthcare facilities, retail centers and private corporations throughout California.

  • When and how did you start your business?

    Diligence Security Group was founded in 2020 with the vision of building a professional, reliable and community-focused security company that prioritizes accountability, leadership and operational excellence. The company was created through years of experience in security operations, retail asset protection, investigations, logistics and public safety support. Starting with local contracts and community partnerships, Diligence Security Group has continued to expand its presence throughout California by delivering high-quality security solutions tailored to the needs of each client.

  • What challenges did you face when starting your business?

    Some of the biggest challenges included building brand recognition in a highly competitive industry, securing operational resources, recruiting and retaining qualified personnel and navigating the compliance requirements associated with large-scale contracts and government opportunities. Like many growing businesses, scaling operations while maintaining consistency, professionalism and service quality required persistence, adaptability and strong leadership.

  • What has been the key to your business's success?

    The key to our success is consistency, professionalism, communication and accountability. We focus heavily on building strong relationships with our clients, investing in our personnel, maintaining high operational standards and creating customized security solutions that meet the specific needs of each environment we protect. Our commitment to reliability and responsiveness has helped us build long-term partnerships across California.

  • What important lessons have you learned that can help others succeed in business?

    Success in business requires patience, discipline, adaptability and continuous learning. Building strong systems early, maintaining integrity in every interaction, investing in people and remaining solution-oriented during challenges are critical to long-term growth. Strong communication and relationship-building are also essential, as trust and professionalism create opportunities that lead to sustainable success.

  • What common mistakes should they be aware of and avoid?

    Business owners should avoid growing too quickly without the proper operational infrastructure in place, neglecting financial oversight, underestimating staffing needs and compromising service quality for short-term gains. It is also important to remain adaptable and avoid becoming resistant to change in a constantly evolving industry.

  • What else would you like the NaVOBA community to know about you and your business?

    Diligence Security Group is committed to supporting Veterans, workforce development initiatives and individuals seeking meaningful careers within the security and public safety industries. We value leadership, discipline, professionalism and community impact, and we actively seek opportunities to collaborate with organizations that align with those values. As a growing California-based company, we remain focused on innovation, operational excellence and creating opportunities for both our employees and the communities we serve.


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