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Apr 29, 2022

VBE Spotlight on: Anchor Hog, Inc.

Anchor Hog, Inc.

Anchor Hog, Inc. was founded in 2018 by Frank Lauyans

Photo of Frank Lauyans, Anchor Hog, Inc. Founder

Location/Headquarters: Louisville, KY


Additional Sites: Warehouse: Salem, IN


Business Accolades: NaVOBA Certification, Runner-Up in the 2021 "Making It With Lowe's" Competition



Frank is a creative problem solver that loves tackling issues with practical solutions. After selling his company of 35 years, Lauyans & Company, Inc., Frank went on to solutions for his Florida condo. What came of it was an innovative product that propelled him into his second career.


Frank used his wits and creative drive to develop the AnchorHog®. His mission? To create devices in order to help his customers retain their valuable property.


Learn more by visiting their website: https://www.anchorhog.com/

or

contact Frank Lauyans

Email: frank.l@anchorhog.com

Phone: 502-645-7765

8AM-5PM


About the Business - Starting Strong

What services do you provide?


"We design and market security anchors to protect and secure people’s valuables, like kayaks, bikes, lawn furniture, tools, and lawn equipment from theft."


Who are your primary customers? 


"Large retailers like Lowe’s and direct to consumers thru anchorhog.com and Amazon."


When and how did you start your business? 


"The best product ideas are the simple ones that come from solving your own problems – and that exactly what I did.

After selling my company of 35 years (Lauyans & Company, Inc), I turned my attention to solving problems I faced around my condo in Florida. The result was an idea that turned into a new innovative product and my second career."


Business Growth Challenges - Growing Through Challenge and Change

What were some of the challenges in starting your business?


"I am 76 years old, and I am starting a new business after selling a business that I started 35 years ago. I love challenges and learning new things. My previous business was business-to-business, and my new company is business-to-consumer. I can utilize what I learned in my previous career as well as now push myself to learn about the dynamic of designing and marketing products to consumers."


What is the key to the success of your business?


"Finding the right people and talent to compliment my experience and talent."


What lessons learned can you share with people to make their business succeed?


"Never give up on your passion. Expect failure along the road to success. Persistence pays off in the long run."


What pitfalls should they avoid?


"Never give up on the learning process. Always ask for advice from people with common sense and are intuitive."


A few fun facts about Frank!


In 10 years, you see yourself... "finding my next challenge."


People might be interested to know that... "I recognize the opportunities this country has to offer."


What is your dream car? "Jeep Wrangler Modified"



Service Information

Branch:

Army National Guard


Service Years:

6 Years


Highest Rank Attained:

Specialist Fourth Class E-4


Why did you join the military?

"I was a young and healthy man that felt a need to contribute to my country."


Military Occupation:

"I was a photographer in the 133rd Public Information Detachment


Notable Achievements/Experiences?

"I learned to help and depend on my fellow soldier when the chips were down."

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