VBE Spotlight on: SoHo Creative Studio

SoHo Creative Studio

SoHo Creative Studio was founded in 2020 by Michael Cinquino.

SoHo Creative Studio has a combined 50+ years experience in visual, language, and design-driven storytelling. Bringing multidisciplinary backgrounds to every projects allows them to truly innovate based on their clients' goals. Providing photography, videography, website design, copywriting, and more allows SoHo to support their clients in achieving an honest, unique brand identity. 

Learn more about SoHo Creative Studio at: https://www.sohocreativestudio.com/

About the Business - Serving Clients, Country & Veterans

What services do you provide?

"We provide website design, photography, videography and content strategy for business looking to attract their ideal customers or employees."

Who are your primary customers?

"Our primary customers are business that need to attract talent, clients and customers through visual mediums: Websites, Photos, Videos and Content Strategy."

When and how did you start your business?

"'When the pandemic happened, we had to pivot and were able to reinvent ourselves as a branding and content strategy agency. While we have decades of experience in our given areas of expertise, we launched SoHo Creative Studio in 2020."

Business Growth Challenges - Growing Through Challenge and Change

What were some of the challenges in starting your business?

"We moved from New York City to Portsmouth, NH and didn't know a soul or had even set foot in the state before we decided to move there and make it home base for SoHo Creative Studio."

What is the key to the success of your business?

"Audiences only recognize change. That is, we only pay attention to things that stand out. We help business stand out in the crowded market spaces by understanding what the current norms are then breaking the rules just enough to get potential hires or clients curious."

What lessons learned can you share with people to make their business succeed?

"Businesses and business owners that embrace authenticity, vulnerability and spontaneity will always present better than those who don't."

What pitfalls should they avoid?

"Telling your audience what you think they want to hear."

What other information about you and your business would you like to share with the NaVOBA community?

"We're risk takers and so are our clients. We don't do cookie cutter. Each business we work with deserves a unique approach and deliverables."

Service information

Branch:

Navy

Service Years:

1994-1998

Highest Rank Attained:

E4

Why did you join the military?

"I wanted to give something back to my country and I knew at the age of 17 that I needed to do something drastic or I wouldn't have much of a future. I was one of those bad kids that barely graduated high school. Proudly, the GI Bill helped be pay for Undergrad and I even went to grad school."

Military Occupation:

"I was a PN on the USS Detroit AOE-4 as well as a Surface Rescue Swimmer"

Significant Achievements/Experiences:

"Surface Rescue Swimmer School"

Biography/Fun Facts

Favorite TV Show:

"My favorite TV show is 100% Breaking Bad. I lost so much sleep watching episode after episode. I'll also say that it's the greatest character arc I've ever seen."

How do you relax:

"To relax I practice Transcendental Mediation for at least 20 minutes a day and mosts days 40 minutes. It's a total game changer and has become a part of who I am.

If you didn't own a business what would you do?

"If I wasn't a business owner, I would be a film director. But I also do that too. Why limit myself?!"