VBE Spotlight on: Busy Baby, LLC

Busy Baby

Busy Baby was founded by Beth Fynbo in 2017

Beth Fynbo founded Busy Baby, LLC with the intention to solve the problem of babies constantly dropping or throwing everything on the ground. It all started with silicone mats suction in place and have a patented tether system for connecting toys to keep them off the ground and within reach. The product line has now grown to 8 patented products that make life easier with a Busy Baby, at home and on the go!

Busy Baby also has made it their mission to donate one meal for every single mat sold. They support, Feed My Starving Children, a Minnesota, faith-based organization whose mission is, "...to reach everyone, until all are fed. Because no one deserves to go hungry, especially when we can do something about it."

This year Busy Baby has also partnered with Operation Shower to provide free Busy Baby Gift Bundles to every military expecting mom honored at Operation Shower events across the country.

Busy Baby continually strives to make life a little easier for busy parents/caregivers everywhere.

Learn more about Busy Baby, LLC, their mission, and their participation on Shark Tank at: https://busybabymat.com/

About the Business - Manage Mealtimes & Make Life Easier

What services do you provide?

"Branding, merchandise, apparel and promotional products."

Who are your primary customers?

"Small and medium sized businesses, non-profits, sports teams, police departments, schools, hospitals, music bands, social media influencers, celebrities."

When and how did you start your business?

"'Purchased the business in December 2019 from another veteran that was retiring due to health issues."

Business Growth Challenges - Growing Through Challenge and Change

What were some of the challenges in starting your business?

"Everything was a challenge because I had no experience doing anything that it took to bring an idea to market and grow an eCommerce brand."

What is the key to the success of your business?

"Keep finding the resources that can help. There are dozens of resources with the sole mission of helping entrepreneurs and small business owners. By using these resources, and participating in the entrepreneurial ecosystem of Southern Minnesota, we've found everything we've needed to take each next step in our business."

What lessons learned can you share with people to make their business succeed?

"Do the best you can with what you have where you are. Know your goal and keep taking the next best step toward it."

What pitfalls should they avoid?

"Don't sell yourself short. You are better and know more than you think!"

What other information about you and your business would you like to share with the NaVOBA community?

"I get to run my business with my brother, a fellow Army Veteran. We were deployed to Iraq at the same time, we have been best friends for decades, and now we get to show our respective children how to work hard to grow a business together. It's all been so rewarding."

Service information

Branch:

Army

Service Years:

1996-2006

Highest Rank Attained:

SSG / E-6

Why did you join the military?

"To get out of Minnesota and travel the world - and earn money for college."

Military Occupation:

"Two jobs - 5 years as a 98G Electronic Warfare Linguist and 5 years as a 46R Broadcast Journalist with the American Forces Network"

Significant Achievements/Experiences:

"I was the first embedded journalist in a war zone and I played on the All Army Softball team for 4 years!"

Biography/Fun Facts

In 10 years...

"I hope to have sold Busy Baby and have created the COOLEST event venue in southern Minnesota."

"I didn't have my first child until I was 40!"

What is your dream car?

"My dream car is a Blue 1997 Honda del Sol with a VTech engine."

"Another fun fact is that I was on Shark Tank!"